Led · Equity · May 2025

ProFinda provides an AI-driven workforce optimisation platform that aligns organizational work priorities with employee capabilities and preferences. Its service intelligently connects people, skills and work across a full opportunity marketplace to drive operational efficiency and improve the employee experience. Led by founder and CEO Roger Gorman, ProFinda serves multinational clients and is pursuing international expansion. The company intends to use new funding to build on its global multinational clients, accelerate hiring—particularly in sales and marketing—and invest in new product development. The article reports the company received funding reported at £3M from Palatine’s Growth Credit Fund to support these plans. ProFinda provides a workplace optimisation technology platform that uses machine learning to build a dynamic and detailed map to understand the skills and knowledge of the total workforce. Its system is based on a skills ‘ontology’ and leverages semantic parsing and matching to increase understanding of skills. The platform intelligently matches project requirements to ability and knowledge across internal employees, contractors and alumni. ProFinda intends to accelerate deployment of its platform across the private, public and third sectors and to increase social impact. The company also plans to improve its proprietary skills machine‑learning IP. The company is led by CEO Roger Gorman. ProFinda provides an AI-powered expertise-finding platform that uses machine learning to map skills, knowledge, connections and expertise across an organization. The platform matches people who have the right expertise with those who require assistance, giving firms an accurate view of knowledge across their talent pool. Launched in 2011 and based in London, the company reports users in 1,382 cities globally and has client and strategic partnerships across the top six professional services firms and with organizations including Thomson Reuters Elite, LACE partners, Tech London Advocates, Multiplex and CloserStill Media. Led by CEO Roger Gorman, ProFinda intends to use the new funding to strengthen its proposition and refine the technology. The company raised £4.8m in funding to support these plans. No additional financial instruments or prior rounds are disclosed in the article.