Parlay Capital Holdings
3424 Peachtree Rd. NE 2200, Atlanta, GA, 30326, USA
Overview
Parlay Capital Holdings invests in and partners with firms in the gaming and entertainment industries. They have experience assisting regulated organizations in growing and adding value through hands-on support and operational platform transition.
- Total investments
- 3
- Lead investments
- 2
- Investments · 12mo
- 0
- Active investors
- 0
Investment portfolio
- Betsperts Media & Technology Group
Participated · Series A · Aug 2021
Betsperts Media & Technology Group operates in sports betting and fantasy sports media and digital products. The company produces editorial content and consumer-facing digital products focused on sports betting and fantasy sports audiences. On May 26, 2021 it acquired Matthew Berry’s Fantasy Life app, expanding its footprint in fantasy-focused consumer products. Betsperts is led by CEO Reid Rooney. In August 2021 the company closed a $6M Series A to support growth. The company is based in Chicago, Illinois.
- Chalkline
Led · Series A · Aug 2021
Chalkline offers freeplay and real money games through its BettorGames platform, which delivers personalized, localized games at scale with a focus on state-level conversions. The platform is designed to measurably engage sports fans for media companies and operator clients. Chalkline has delivered 20,000+ unique games to more than 8M players globally. The company works with global sports betting operators and media companies, including clients such as Churchill Downs, Chive Media Group and JACK Entertainment. Led by CEO and co-founder Daniel Kustelski, Chalkline maintains offices in Nashville, London and Johannesburg. It intends to use the new funding to bolster product development and commercial momentum.
- PrizePicks
Led · Equity · Jul 2020
PrizePicks is a consumer-focused fantasy-sports operator that lets users make real-money predictions on individual player performances, positioning itself as a differentiated fan-engagement product within the broader gaming ecosystem. The company, originally conceived in 2017 after founder Adam Wexler spent several years in fantasy-sports public-affairs work, emphasizes simple, mobile-first gameplay rather than traditional season-long formats. Its platform is aimed at delivering a "best-in-class fan engagement experience," and the leadership believes a newly formed strategic partnership will accelerate that vision. Although the post does not disclose revenue, user counts, or other operating metrics, management signals that the business has reached meaningful scale, noting intensified legislative advocacy and competition with incumbent fantasy-sports operators. Future plans include leveraging its new investor’s resources to expand product capabilities and geographic reach. The company expects the tie-up to create downstream benefits for employees, angel investors, and the broader Atlanta tech community, and Wexler will retain a board seat to help guide long-term strategy.
Team
No current team members are available.