• Tomi.ai

  Led · Seed · Jun 2021

  Tomi.ai processes on-site behavioral data through its tracking pixel, ad platform APIs and clients’ CRMs to predict which website visitors will ultimately become offline buyers. The platform then automatically reallocates spend across Facebook, Instagram, Google and other channels to target these high-intent users, aiming to make real-estate, automotive and financial-services ads perform more like e-commerce campaigns. Founder Konstantin Bayandin, formerly a senior director of digital marketing and technology at Compass and CMO at Ozon, built the product to address the low conversion rates and high customer-acquisition costs that plague high-ticket, offline transactions. With browser cookies and mobile identifiers disappearing, Tomi positions itself as a next-generation attribution and optimization tool that does not rely on third-party cookies. The company currently competes with Anytrack, Sociaro, Meetotis, Alytics and Postclick but differentiates itself by focusing on offline conversions across multiple ad networks. Tomi.ai has secured $1 million in seed capital to accelerate product development and go-to-market. No revenue or user metrics were disclosed in the coverage.

No current team members are available.