Participated · Equity · Jan 2015

Fitmob operates a subscription-based marketplace that gives members unlimited classes and gym visits for a flat $99 monthly fee. The company has rapidly onboarded partners to ensure subscribers have many options, adding more than 400 partner gyms and studios across seven cities. Fitmob reported 5x revenue growth from November to December after introducing the subscription model and its new unlimited‑access business model. The service is built on partnerships with gyms and trainers and the company is continuing to add venues to its marketplace. Management plans to use the new capital to expand into additional cities and to recruit more gyms and trainers to support the subscription offering. Fitmob operates a mobile app and website that lets users find and book local indoor and outdoor group workouts, pay by credit card, and attend classes led by certified trainers. The company launched in San Francisco and is offering about 30 workouts per week across locations including Brannan Street Wharf (SOMA), its 5th Street HQ, and Dolores Park. Drop-in pricing starts at $15, with discounted per-class pricing for frequent users (twice a week: $10; three or more times: $5), and new members receive the first week free. Fitmob certifies trainers and lets them design signature workout experiences (examples include Weapons of Ass Reduction, Sweat Soiree, Twerkout Conditioning, and Guru Gone Wild); Tony Horton is listed as a co-creator behind the concept. The service emphasizes social connection and plans to expand into new neighborhoods and cities over the next year. Financially, the company has announced outside backing to support its launch and expansion.