Picea Capital
Neuer Jungfernstieg 5, Hamburg, 20354, Germany
Overview
Picea Capital is a stage-agnostic Hamburg-based investment firm focused primarily on digital technology opportunities
- Total investments
- 2
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 0
Investment portfolio
- airfocus
Participated · Equity · Jan 2024
Airfocus offers a modular platform with workspaces and templates for product management, enabling teams to build product roadmaps, track progress, manage OKRs, and consolidate plans into product portfolios. The product includes scoring frameworks for prioritization, dashboards that aggregate user feedback, and branded front-end portals that can accept feedback and be shared internally or externally. The company reports roughly 800 customers, including Caterpillar, The Washington Post and Orange, and annual recurring revenue hovering around the 'single-digit' millions. Airfocus has 46 employees and plans to end the year with between 60 and 80, focusing hires on development, sales and customer success. The company is investing in enterprise features such as team fields, a public API, AI functionality for feedback processing and user insights, integrations with Miro and Figma, and a new tool called Airfocus Docs to help product managers articulate strategy. Its operations are reportedly efficient with a burn rate in the low six figures, and a source told TechCrunch it is currently valued in the 'double digit' millions. Airfocus is a SaaS product-management solution designed for product teams to collaborate on strategic product initiatives. Founded in 2017, the company is based in Hamburg, Germany and employs more than 20 people distributed across the world. More than 700 businesses use airfocus, including Shopify, Bird, and The Washington Post. The company plans to use the new funding to expand operations and extend its business reach. Airfocus was founded by Malte Scholz, Christian Hoffmeister, and Valentin Firak. Existing backers include Picea Capital and several individual investors. Airfocus provides cloud-based collaborative product management and roadmapping software that enables product managers and decision-makers to prioritize projects and features while aligning teams around roadmaps. The platform includes ready-to-use templates for various planning use cases and integrates with common task management systems such as Trello, Jira, and Asana. The company serves over 300 global customers, including Nike, Shell, Johnson & Johnson, The Washington Post, and The Boston Consulting Group. Airfocus plans to use the new capital to further enhance its product and to hire and triple its team across all functions to support growth. The company was founded in 2018 by Malte Scholz, Christian Hoffmeister, and Valentin Firak and is based in Hamburg, Germany. It recently closed a seed funding round to support these expansion plans.
- heyData
Participated · Seed · Sep 2022
heyData develops an “all-in-one compliance solution 2.0” that integrates IT security and regulatory frameworks into a single, workflow-native platform, replacing manual spreadsheets and ad-hoc processes. The software is designed so non-experts can manage, monitor, and prove compliance as part of routine operations rather than separate projects. By automating tasks and offering continuous audit readiness, the company positions compliance as an ongoing trust signal for customers. With fresh capital, heyData will deepen its IT security capabilities, add additional compliance frameworks, and expand integrations to further reduce administrative burden. Management has outlined plans to scale beyond its current DACH customer base and grow across Europe, citing accelerating regulatory complexity and digital threats as tailwinds. The Series A financing brings total known funding to $16.5 million and advances a product roadmap originally slated for 2026.
Team
No current team members are available.