Participated · Seed · Nov 2020

MPowder is a London-based femtech e-commerce brand that sells plant-based nutritional powders formulated to address biochemical needs, relieve symptoms, and correct nutritional deficiencies across the three stages of menopause. The company's direct-to-consumer product line includes Peri-Boost, currently available, with two additional recipes planned for the New Year, and it reports repeat orders from customers. MPowder also operates a 'Powder Room' community of 'Makers' who trial product recipes, verify efficacy, and provide detailed feedback on lifestyle programmes. Founder and CEO Rebekah Brown created MPowder after a negative GP experience with perimenopause symptoms and aims to provide the same depth of service and community to menopausal women as exists for pregnancy. The venture targets a large market—around 13 million women in the UK transitioning through menopause and a market projected at approximately €4.47 billion by 2023—positioning the brand as a wellness-focused alternative or complement to medical interventions. MPowder plans to scale production, expand trial protocols, and build its team using the new investment.