Participated · Series B · Mar 2026

Founded in 2022, Ernesta has quickly become the largest custom-sized rug retailer in the United States. The company sells designer-quality rugs—cut to precise dimensions, including stair runners—via a blend of e-commerce, a Trade Portal for professionals, and experiential showrooms. Customers benefit from curated styles, transparent pricing, and delivery times as short as two weeks. Ernesta reports 100 % year-over-year growth, highlighting strong market traction in a highly fragmented $100 million-unit U.S. rug market. Looking ahead, management plans to expand to 30 showrooms nationwide by the end of 2027 and invest heavily in technology to improve manufacturing, sampling, and project management tools. Recent leadership moves include promoting Alan Smith to President and hiring Alexandria Norton as CFO. The company aims to become the dominant tech-enabled brand in the broader rug category.