Participated · Seed · May 2021

Cartwheel provides delivery management software built for on-demand optimization, supporting in-house, outsourced, and hybrid delivery models to help operators maintain control over the customer experience while balancing costs and resources. Led by co-founder and CEO Alex Vasiklin, the company’s technology aims to make every delivery profitable through route and resource optimization. Cartwheel has tripled its overall customer base in the past year and expanded into regulated cannabis and alcohol industries; its tools are now available to more than 8,000 establishments nationwide. The platform has powered deliveries for brands including Portillo’s, P.F. Chang’s, Charleys Philly Steaks, and Taco del Mar. Cartwheel has signed more than a dozen partnerships and integrations, including ChowNow and Nash, bringing Hybrid Delivery availability to small and mid-market businesses, courier services, and restaurant chains. The company plans to use the new funding for further product development, partner integrations, and expansion. Cartwheel (formerly GR Dispatch) provides an on-demand delivery management platform for restaurants and beyond, offering a driver app, dispatch tools for managers, and customer interaction functionality. The company powers in-house delivery operations and has worked with brands including P.F. Chang’s, Charleys Philly Steaks and Taco del Mar. Founded in 2012 and led by CEO Alex Vasilkin, Cartwheel serves restaurant clients and retailers seeking to run their own delivery fleets. The company raised $1M in seed funding and plans to use the proceeds for product development, partnership integrations and team expansion. No operating metrics were disclosed in the article.