• Jaanuu

  Participated · Seed · Apr 2017

  Jaanuu, founded in 2013 by siblings Shaan Sethi and Dr. Neela Sethi, designs modern, technologically advanced medical apparel and accessories with performance fabrics and antimicrobial finishes. The physician-led brand emphasizes fit, functionality and comfort aimed at healthcare professionals. It sells primarily through digital channels and is described as one of the fastest-growing brands in the multi-billion dollar medical apparel market. Jaanuu has invested heavily in its leadership team and is establishing a new five-member board to guide accelerated growth. The company plans continued product innovation and global expansion supported by increased brand marketing investments. Jaanuu has raised approximately $100 million in total capital since founding. Jaanuu is a direct-to-consumer brand focused on medical professionals, offering contemporary medical workwear, runway-inspired scrubs, lab coats and footwear. The company emphasizes proprietary fabrications that incorporate odor-fighting, antimicrobial finishes and stretch blends designed to stay soft and wrinkle resistant in hospital conditions. Founded in 2013 by former private equity investor Shaan Sethi and his physician sister Dr. Neela, Jaanuu is based in El Segundo, California. Financially, the company has raised over $25M to date following a recent $15M growth equity financing. Jaanuu plans to accelerate product and fabric development, pursue omnichannel expansion as a lifestyle brand, and invest in predictive-analytics-based marketing and real-time programmatic media buying. Jaanuu is a direct-to-consumer medical apparel brand launched in 2013 that designs runway-inspired scrubs, lab coats and footwear. Its core product line uses a proprietary fabrication called Jaanacea™ that incorporates moisture-wicking Tencel, anti-odor protection, antimicrobial finishes and a four-fabric stretch blend designed to remain soft and wrinkle-resistant in hospital conditions. The company was founded by Shaan Sethi (CEO) and his sister, Dr. Neela Sethi Young, and is based in El Segundo, California. Jaanuu closed a new strategic investment round (amount undisclosed) to support growth. Proceeds from the financing will fund significant 2018 growth plans, including expansion into new apparel categories and senior-level hiring. No revenue or user metrics are disclosed in the article. Jaanuu is a Los Angeles-based medical apparel company offering stylish, functional alternatives to traditional scrubs. Its apparel uses antimicrobial-finished fabric and a proprietary four-fabric stretch blend engineered to withstand harsh hospital conditions. Designs include peplum tops, floral prints, lace-up necklines, zipper embellishments and asymmetrical cuts that can be mixed and matched. The company was co-founded by CEO Shaan Sethi and pediatrician Dr. Neela Sethi Youngand and is led by newly appointed SVP of product management Derrick Dinglasan. The recent funding will be used to accelerate company growth, support the creation of additional products, and bolster the digital and physical product teams. To date Jaanuu has raised $7.625M in seed funding, including the most recent $5M round.

No current team members are available.