• BlueCava

  Participated · Equity · Oct 2011

  BlueCava provides an audience association solution that allows advertisers, publishers and adtech providers to recognize a single audience across all platforms. Its product helps customers discover new touch points as additional screens are utilized and provides insight into which screens influence and convert, combined with audience data. The company is led by Executive Chairman Phil Myers and CTO David Tannenbaum. Founded in 2010 and based in New York City and Irvine, California, BlueCava closed a $13m second round of funding in January 2014. It intends to use the funds to expand sales and marketing efforts. The article does not disclose operating metrics or additional financial details. BlueCava offers device identification technology that enables customers to identify unique connected devices such as smartphones, TV set-top boxes, gaming consoles and computers. Its product is positioned to help businesses improve online advertising effectiveness through smarter targeting and to minimize fraud risk. The company highlights advisory expertise relevant to security and payments, listing Joe Sullivan (Facebook CSO) and Ellen Moskowitz (MasterCard VP, Fraud Management Solutions) on its advisory board. Recent board and leadership changes include Brian R. Smith of S3 Ventures joining the board and Marsh Marshall of Putney Capital becoming chairman. The article reports a $9.5 million financing and states that total capital raised to date is $16 million. No operating metrics or specific future-product roadmaps are detailed in the article. BlueCava develops device-identification technology that fingerprints unique connected devices such as smartphones, set-top boxes, gaming consoles and computers. The technology, which the company says dates back about 15 years to Australian inventor Ric Richardson, is intended to help customers target advertising and combat fraud. BlueCava claims the system can theoretically identify some 10 billion internet-connected devices. The company was spun out from Uniloc USA and its intellectual-property history includes U.S. patent #5,490,216 and related litigation that produced a $388 million jury award to Uniloc in 2009. Its advisory board includes security and fraud executives such as Joe Sullivan (Facebook) and Ellen Moskowitz (MasterCard). BlueCava develops a technology platform that provides a method for device identification and reputation processing. Its platform works with any computing device (PCs, smartphones, video game consoles and set-top boxes) so businesses can detect, identify and track devices and retrieve valuable device history. The company closed a $5M Series A financing from Mark Cuban and Timothy Headington. In conjunction with the funding, Mark Cuban will join BlueCava’s Board of Directors. BlueCava will use the funding to accelerate the global expansion of its device identification and reputation technology. The company is based in Irvine, CA.

No current team members are available.