Led · Equity · Mar 2026

Grub Lab transforms traditional kids’ menus into collectible, full-color, licensed menus with QR-enabled AR experiences, interactive games, and integrated retail promotions. The platform allows independent restaurants to customize menus via an online interface while Grub Lab handles printing, production, and shipping, with new editions delivered roughly every 60 days. Grub Lab has secured partnerships with the NBA, NFL, Sony Pictures, and Universal Pictures to provide licensed content and exclusive offers. The company was founded in Australia and is using its newly raised capital to scale in the United States and launch a national brand program. Its product targets independent and regional restaurant operators by offering plug-and-play experiential marketing without additional in-house resources.