Led · Seed · Sep 2025

Aspyr Living is a Fort Lauderdale-based natural lifestyle company focused on replacing petrochemical household products with proprietary, plant-based alternatives. Its flagship brand, Ascend®, uses patent-pending botanical technologies that consumers preferred over leading chemical competitors after a single use. In a 3,000-store Walmart private-label pilot, the technology generated more than $5 million in sales across 2 million units, with 98 percent consumer preference and a 70 percent-plus repurchase rate. The company plans to debut Ascend® Home Essentials in early 2026 and launch Ascend® Sanitizing Laundry Detergent—the first detergent claimed to kill 99.9 percent of bacteria in a home washer—in summer 2026. Aspyr Living targets the $32 billion U.S. home and laundry care market and positions its products as safer, higher-performing alternatives. Management believes it has “cracked the code” on delivering superior cleaning with botanicals, and aims to build a mass-market, science-backed brand that removes toxic chemicals from households.