Led · Seed · Mar 2026

XENOM is building a fixed, repeatable competitive format featuring 10 events across two days that it markets as the “Decathlon of Fitness.” The company plans three difficulty levels (Compete, RX, Elite) and allows solo and same-sex doubles entries, with early-bird pricing at $500 for solo and $950 for doubles. XENOM expects up to 2,000 athletes per event, partnered with Rogue Fitness for equipment, and has released early workouts that include high-skill movements like the snatch. In Year 1 it plans 11 events with a target of scaling to 60 global events, and initial launch venues include Dallas, London, Miami, and Paris. Founder Keith Barlow described the aim as creating standardized scoring and global benchmarking, plus a spectator and media product and potential Olympic pathway. Financially, the company closed a $15M seed round led by high-profile backers Jeffrey Katzenberg and Sujay Jaswa to fund those expansion and production efforts.