Led · Equity · Dec 2025

Founded by Amit Kumar and Suyash Motarwar, QWEEN positions itself as India’s first experiential, self-discovery jewellery brand. The company designs purpose-driven retail spaces of 5,000–6,000 sq ft that feature open displays, browsing access cards and personalised tools aimed at making fine jewellery purchasing informal and accessible. Its launch assortment will span more than 20 collections and 3,000 SKUs, including seven gold colour variations and seven natural diamond shades, all sourced with a focus on traceability and transparency. QWEEN leverages Rosy Blue’s six-decade global diamond supply chain for ethical sourcing and Kashikey’s Japanese craftsmanship expertise. The brand’s first experiential stores are slated to open by mid-February in Bengaluru and Delhi, after which the company plans to expand into additional Indian cities. Previously bootstrapped, the founders received seed funding from Kashikey that helped develop early products and a retail roadmap. With fresh capital now secured, QWEEN is positioned to introduce a new direction for contemporary jewellery retail in India’s evolving fine-jewellery market.