• Snaps

  Participated · Equity · Sep 2013

  Snaps offers a Conversational Marketing Cloud — a suite of tools that lets businesses promote themselves through messaging platforms. The platform enables marketers to build chatbots, emoji keyboards and other conversational assets with a "write once and deploy everywhere" approach so no developers are required. It delivers personalized messages by integrating with customer databases and AI platforms such as IBM Watson; a Bud Light campaign used a chatbot to remind fans about kickoff and offer Drizly delivery. Snaps also builds Amazon Alexa skills and has worked with brands including Nike and Macy’s and celebrities like Lady Gaga. The company reports sales have been increasing 200 percent year-over-year for the past two years. Snaps says it will focus on building products for conversational channels and will expand its product, sales and customer support teams and open its first office to address Europe, the Middle East and Asia. Snaps provides an end-to-end platform for brand marketing across messaging applications and devices, connecting advertisers with consumers. Through partnerships with Kik and other independent messaging apps, Snaps reaches an audience of 400 million active monthly users and counts 20 brand clients including Burger King, Nickelodeon, Victoria’s Secret, Sony Entertainment and Comedy Central. The company has launched "Branded Messages", a solution for creating and distributing native advertising in the form of custom branded emoji keyboards and sticker campaigns. It intends to use the Series A proceeds to build and launch a full suite of products and services for brands to market themselves in messaging. Snaps was launched in January 2015 by Vivian Rosenthal and is led by CEO Christian Brucculeri. The platform targets marketers seeking native ad experiences within messaging and plans to add new products over the next six to twelve months. Snaps operates a photo network and mobile app that lets consumers create and share branded photo mash-ups; the company provides a content management system that tracks images and supplies analytics to clients. It sells to brands on a SaaS, monthly-subscription basis and counts customers including Kate Spade, Deloitte, Lifetime, Travel Channel, Wendy’s, Nestle and Showtime. Snaps reports 100%+ monthly growth in downloads and active users since launching in 2011. The company is investing in ad tech and expanding its engineering team to improve measurement and meet demand from brands and agencies. It is also building new features and services to increase user sharing and engagement.

No current team members are available.