Participated · Equity · Dec 2018

Shampora enables consumers to create personalised personal-care products by answering a roughly 30-question questionnaire about hair, skin, lifestyle and needs; a proprietary algorithm generates a customised ingredient list and sends it to a laboratory for production. The company vertically manages R&D, manufacturing, direct-to-consumer marketing and logistics and has invested in robotics in its Rome-based lab. Founded in Rome in 2018, the team of over 20 people works from and operates in Italy, Spain and France. Shampora closed a €3 million funding round and plans to use new resources to expand into other European markets, starting with Germany and the UK. The startup aims to sell over 1 million products a year and the CEO has said the service could eventually include in-home application of products. Shampora operates a platform that lets users create personalized hair products by means of a virtual assistant that analyzes tricologic features and specific needs. A proprietary algorithm processes user information and transmits formulations to the company's lab for production. The startup also offers a consulting service for affiliated hairstylists, who can recommend products and address clients' hair needs. The company plans to use recent funding to continue expanding operations, augment the production capacity of its lab and research new and better raw materials. Shampora has a team of 12, was co-founded by Manuel Corona, Mirco Peragine, Francesco Rizzotti and Irene Gullotta, and recently completed the LUISS EnLabs acceleration program.