Participated · Series B · Aug 2020

Simplebet builds sports-betting technology that uses machine learning and automation to create micro-markets, enabling every moment of live sporting events to become a betting opportunity. The company has developed MLB, NFL, and NBA products and is working with partners including FanDuel, PointsBet and INTRALOT. Founded by Chris Bevilacqua, Joey Levy (who is based in Miami) and Scott Marshall, Simplebet has shown early product traction with strong engagement metrics. It is part of a $15 million financing round and received a $2.1 million investment from Florida Funders. Simplebet plans to use the capital to accelerate product development, cement its leadership in micro-betting and broader in-play betting, and expand fan-engagement offerings. The company intends to launch innovations such as Scripts and both real-money and free-to-play user experiences with its partner network; its real-money products on INTRALOT accounted for 20–25% of that partner's in-play betting handle during the NFL playoffs. Simplebet, co-founded in 2018 by Chris Bevilacqua, Joey Levy, and Scott Marshall, is a New York City–based B2B product development company focused on sports betting technology. The company uses proprietary machine learning and automation to convert every moment of a sporting event into a betting opportunity. Its core product creates in-play betting "Micro-Markets" that are generated and resulted in minutes or seconds to boost fan engagement. Simplebet describes this as a new category of in-play betting that drives real-time wagering and viewer interaction. The company plans to launch products for additional professional leagues later this year through partnerships with established sports betting and media players. Financially, Simplebet has raised $35M to date, including an $11M Series B closed in March 2020.