• VIVE Style

  Participated · Seed · Feb 2016

  Vive offers on-demand blowouts for a flat package rate at partner salons, with bookings available on short notice or far in advance. The service has booked more than 34,000 appointments since launch and works with over 230 salons across two cities, New York and Chicago. Vive initially charged $99/month for unlimited blowouts but has shifted to tiered pricing: one blowout for $35, three for $99, and five for $149. The founder, Alanna Gregory, says the vast majority of revenue comes from the unlimited tier, which remains the most popular option. The company recently launched a native app (previously a mobile web app) that enables bookings and Apple Pay tipping for stylists. These operational metrics and product changes accompanied the recent seed financing. Vive provides an app-based subscription that lets members pay $99/month for unlimited wash-and-dry blowouts via partner salons. Users can book appointments from 30 minutes to three days ahead, with availability advertised between 8 a.m. and 8 p.m., seven days a week. The company partners with 66 salons in neighborhoods such as Murray Hill, Midtown East, Flatiron, Upper West Side, Noho, Gramercy, Soho, and Tribeca and pays salons a fee for every blowout performed. Vive onboards and vets salons individually to ensure quality and to attach users to the Vive brand rather than individual salons. The service limits members to one blowout per day and has observed increased visit frequency among users. Vive reports it is profitable at its current $99 price point and is launching out of beta at Disrupt NY while seeking further growth.

No current team members are available.