The Venture Codex

Participated · Seed · Apr 2026

Youtility provides a decision science platform delivered via APIs that analyzes real-time behavioral signals to identify emotional drivers and blockers behind consumer choices and recommend next-best actions across marketing, sales, and customer engagement channels. The platform emphasizes behavioral 'Think-a-Likes' over demographic 'Look-a-Likes' and is designed to operate in real time without requiring large infrastructure investments. Youtility works with financial institutions and consumer businesses—customers and partners include Santander UK, Virgin Money and Monese—and has multiple proof-of-concept deployments in the U.S. Early deployments have produced strong results, including a 17% sales lift in a campaign with a UK bank. The company is headquartered in Richmond, Virginia and London and plans to scale deployments as it prepares for a future Series A.