
Smedvig
Løkkeveien 109, Stavanger, Rogaland, 4007, Norway
Overview
The history of the Smedvig family’s operations demonstrates an excellent track record in managing businesses. The Smedvig Family Office aims to build and operate a robust and well performing investment portfolio. The objective is to secure and grow the wealth of current and future generations of the Smedvig family; hence the time-horizon for the investments is long. The portfolio is focussed on capital growth, while at the same time optimizing risk to avoid permanent loss of capital and ensuring long term capital preservation. Total assets under management are approximately NOK 10 billion. The Smedvig family invests across a wide range of asset classes and has considerable experience in successfully investing in the natural resources sector globally. The Smedvig Family Office makes direct investments as a lead investor within property, private equity and episodic/thematic investments, and invests with best of breed managers of private equity-, long only-, and hedge funds. In addition, [Smedvig Capital](http://www.crunchbase.com/financial-organization/smedvig-capital) was established in London in 1996 to handle the company’s venture capital and private equity investments.
- Total investments
- 2
- Lead investments
- 0
- Investments · 12mo
- 1
- Active investors
- 2
Sector focus
- Finance
- Financial Services
- Venture Capital
Investment portfolio
- DRUID
Participated · Series C · Sep 2025
DRUID AI offers an end-to-end agentic AI platform powered by the DRUID Conductor orchestration engine, enabling enterprises to build and manage AI agents and intelligent applications that integrate seamlessly with existing systems. The platform delivers 98% first-response accuracy and has facilitated more than one billion conversations across thousands of agents. Over 300 customers—including AXA Insurance, Carrefour, the U.S. FDA, the NHS, and Kmart Australia—use DRUID AI across banking, government, healthcare, retail, and telecom sectors. In 2024 the company’s annual recurring revenue grew 2.7× year-over-year, supported by partnerships with Microsoft, Genpact, Cognizant, and Accenture. Gartner positioned DRUID AI as a Challenger in its 2025 Magic Quadrant for Conversational AI Platforms, underscoring the product’s maturity. Former Sumo Logic chief executive Joseph Kim was recently appointed CEO to guide the next growth phase. With fresh funding, DRUID AI intends to intensify expansion in the United States and other global markets while advancing its technology stack. The business maintains operations in New York, London, and Bucharest.
- Xeneta
Participated · Equity · Sep 2022
Xeneta operates a crowdsourced data and analytics platform covering sea and air freight that lets shippers compare and model market pricing. The company aggregates over 300 million data points from several hundred of the world’s biggest shipping companies and reports more than $40 billion in procurement on the platform to date. Its feed is active and updates in near real time, with a current data split of roughly 70% sea and 30% air. Customers include Electrolux, Unilever, Nestlé, Zebra Technologies, Thyssenkrupp, Volvo, General Mills, Procter & Gamble and John Deere. Xeneta does not book shipping itself; it focuses on providing intelligence to freight forwarders and shippers. The company says combined procurement across air and sea totals between $600 billion and $900 billion depending on season, and it plans to use new funding to expand datasets and customers across more global routes. Xeneta provides live and historical ocean and air freight-rate benchmarking and market analytics to liner-shipping stakeholders. The company uses a digitised, crowdsourced approach and its dataset comprises over 280 million contracted container and air freight rates covering more than 160,000 global trade routes. Xeneta offers a global container pricing index and aims to bring freight pricing transparency to the $300B international container and air freight trade industry. Clients include General Mills, Volvo, John Deere, Amer Sports, Rockwell Automation, and CEVA Logistics. Founded in 2012 and based in Oslo, the company plans to use the new funding to scale operations, develop commercial and technical partner channels, expand into new geographies, and build an in-house data analyst team to deliver market insights. The company reported a valuation of over $130M and total capital raised to date of $49M. Xeneta operates a platform that benchmarks ocean freight prices using crowdsourced data from shippers and freight forwarders. The service provides market intelligence and real-time average pricing across roughly 160,000 global trade routes. Xeneta has crowdsourced over 23 million shipping prices to underpin its pricing insights. Customers include Kraft Heinz, Electrolux, Continental, Thyssenkrupp, Akzo Nobel, Brother International and other leading suppliers in the automotive, chemical and retail industries. The company says new capital will fund continued global expansion and product development. Xeneta aims to increase transparency in the traditionally opaque $200 billion-plus container shipping market. Xeneta offers a crowdsourced price-comparison service for sea freight that lets companies share the prices they receive and compare them to market averages and 'best of class' benchmarks. The platform uses big data analytics to provide market intelligence on port-to-port lanes and help shippers make better logistics decisions. Typical users are companies doing about $20 million per year in container shipping, and Xeneta's database now represents over $3 billion in annual freight spend. The company claims market intelligence for more than 50,000 port-to-port combinations, up from just over 1,000 in less than two years. Xeneta plans to use the new capital to accelerate product innovation and growth, unlocking more value from its data and adding premium features. It positions itself as a transparency solution in a global sea freight market it estimates at $200 billion. Xeneta operates a SaaS platform that leverages crowdsourcing to provide reporting tools for sea freight pricing. The platform allows freight buyers to compare their prices against market averages and best-performing rates. The company was founded in 2012 by Patrik Berglund, Thomas Sørbø and Vilhelm Vardøy and is based in Oslo, Norway. Xeneta received an investment from Point Nine Capital; the amount of the funding was not disclosed. Previously the company raised €1.2m in a round led by Creandum with participation from Alden. No revenue, user metrics, valuation or other operating metrics were disclosed in the article.
Team
Odd Torland
Chief Executive Officer
Marit Salte
CFO
LinkedIn