Participated · Series B · Jun 2022

Snowplow provides AI-ready first-party customer behavioral data and real-time event streaming to power personalization, marketing, and ML use cases. More than 1.9+ million sites and applications use Snowplow to generate and model first-party customer data and build behavioral profiles. The platform is designed as a single source of truth for data platforms and is used by organizations including Strava, Auto Trader, and Software.com. Snowplow emphasizes data governance and compliance, noting full GDPR and CCPA compliance. The company plans to deepen technical integrations and joint go-to-market initiatives with Databricks, including joining Databricks Partner Connect and unveiling a Next Best Action Personalization solution. Snowplow announced an investment from Databricks Ventures to support these efforts and streamline delivery of AI using its first-party customer data. Snowplow builds a platform that captures and creates granular behavioral data at the source and delivers it into customers' preferred cloud data stores (e.g., AWS or GCP). The product enforces a common schema and data language across a business so event data can be modeled for BI, streamed for real-time applications, and enriched with third-party systems. Snowplow emphasizes processing data in clients' clouds rather than routing it through third-party analytics or CDP vendors. The company says over 10,000 organizations (including Flickr and Strava) use its open-source and managed products. Snowplow reports $12 million in annual recurring revenue and currently employs about 140 people, with plans to grow headcount to 200 by year-end. Leadership plans to use new funding to grow the team, establish a second headquarters in Boston, and expand the platform to support new types of data creation. Snowplow is a behavioral data management platform built for data teams that enables tracking, contextualizing, validating and modeling customer behavior across a company's digital estate. Its product delivers real-time behavioral data to a data warehouse of choice and is distributed as “private SaaS,” running in customers' AWS and/or Google Cloud environments to give users full ownership and control of their data. The platform is designed to be flexible so companies can define how data is collected, structured, processed and modeled, supporting use cases from customer journey analytics and marketing attribution to product analytics and paywall optimization. Snowplow serves over 150 customers including Strava, The Economist, Weebly, Hudl, Auto Trader, Omio and Secret Escapes, and as a commercial open-source software company has tens of thousands of open-source users. Led by CEO and co-founder Alex Dean, the company intends to use new funding to expand in the US, Europe and Asia-Pacific, support its global open-source community and accelerate its product roadmap. The company raised $10M in a Series A2 financing. Snowplow provides a real-time event data technology platform that enables businesses to track, contextualize, validate and model customer data across different platforms and channels. Its open-source system allows companies to collect and own customer behavioural data across their entire digital estates. Data is collected in real time to inform functions such as customer journey optimisation, marketing attribution and operational reporting. The company has over 150 customers across a broad range of sectors and geographies, including Strava, La Presse, The Economist, Weebly, Hudl, Auto Trader, Omio and Secret Escapes. Snowplow closed a £4m funding round led by MMC Ventures in November 2019. It plans to use the funds to expand in the US and Europe and to further develop its technology and additional product features.