Participated · Seed · Mar 2022

Plum Life offers an agent-only, fully digital platform that simplifies life insurance sales from quoting and application submission to case management and commission reconciliation. The platform includes digital marketing tools such as co-branded web pages, accelerated underwriting decisions, and competitive pricing aimed at improving agent productivity and customer experience. Plum Life’s technology stack leverages machine learning, behavioral science, AI and Swiss Re’s Magnum to power its underwriting and sales workflows. The company plans to use new funding to make key hires, enhance the platform, and drive sales through targeted advisor outreach. Early reaction and adoption in the company’s initial six months in market have exceeded expectations. Plum Life was founded in 2020 and is based in Berkley Heights, New Jersey. Plum Life offers an agent-only, friction‑free digital platform that simplifies the life insurance sales process from quoting to application to issue, with built‑in client management, communication tools, reporting and dashboards. The platform emphasizes broad coverage options, competitive pricing and a fully transparent accelerated underwriting process to make sales more efficient for advisors and easier for consumers. The company leverages proprietary technology including machine learning, behavioral science, AI and Swiss Re's Magnum integration. Plum Life was founded in 2020 and recently launched its retail platform to agents. The founders bring decades of senior executive experience in global insurance carriers and prior digital insurance businesses. Financially, Plum Life closed a $2.45M seed round to fund growth, product and platform enhancements, and sales and partnership development targeted at increasing the number of advisors on its platform.