Led · Equity · Jul 2021

SourseAI is a Sydney-based decision intelligence startup offering Atlas, a SaaS decision-augmentation platform that combines applied AI and industry-based models. The platform targets telcos and supports use cases such as product pricing, marketing spend optimization, churn management, and cross-sell/upsell offers. SourseAI plans to use the funds to expand its global presence beginning with Europe and to increase its European headcount. The company also intends to double the size of its Australian-based research and development team. SourseAI raised $3.0M in a Series A round in December 2023 led by Centerstone Capital. Company entity is listed as Sourse Pty Ltd and its website is https://www.sourse.ai/. SourseAI builds an augmented intelligence platform that applies industry-specific machine learning models to help executives make data-driven decisions and to deliver algorithmic recommendation and personalization for media companies. The company targets C-suite decision-making in media, telco and utilities and offers predictive feed capabilities similar to those used by YouTube, Facebook and Spotify. SourseAI says its recommender has previously driven more than sevenfold growth in monthly audience engagement and extended average watch time per user from eight minutes to over 45 minutes in an OTT implementation. The startup will use the newly raised funds to accelerate development and scale of its platform and broaden adoption across customer teams. The company emphasizes improving engagement metrics and advertising yield for partners through personalization and audience behavioural insights.