The Venture Codex Logo

The Venture Codex

Steadfast

450 Park Avenue, New York, NY, 10022, United States

Overview

Steadfast is an investment firm that invests in both public and private markets. It specializes in the fields of venture capital, financial services, and finance.

Total investments
5
Lead investments
0
Investments · 12mo
0
Active investors
1

Sector focus

  • Finance
  • Financial Services
  • Venture Capital
Visit website

Investment portfolio

  • Pipefy

    Participated · Series C · Oct 2021

    Pipefy offers a low-code SaaS platform that lets "citizen developers" create, automate and customize workflows for processes like onboarding, procurement, recruiting, IT requests and expense reimbursement. The product unifies collaboration channels (e.g., Slack, spreadsheets) and can integrate with legacy systems such as ERPs and CRMs to orchestrate complex operations. Pipefy positions itself as a horizontal, industry-agnostic platform used by finance, HR, customer service, procurement and marketing teams and claims to scale from a single team to an entire enterprise. The company reports more than 4,000 corporate customers, has doubled its annual recurring revenue over the past year (no hard figures disclosed) and has grown headcount from 250 to 500. Founded in 2015 and now San Francisco–based with substantial R&D in Brazil, Pipefy says it is “close to unicorn status.” It plans to use new capital to significantly accelerate global expansion, continue hiring globally, and further develop product and go-to-market efforts across LatAm, the U.S., Europe, Africa, the Middle East and APAC. Pipefy provides a self-service Lean Management platform for designing, deploying and measuring digital workflows, targeting managers who need to standardize processes. The software leverages Lean principles to drive RPA deployments and automate repetitive tasks, freeing employees for higher-value work. Pipefy serves customers in over 150 countries and counts enterprises such as IBM and Capgemini among its users. The company was founded in 2015 and is based in San Francisco, with additional offices in Curitiba, Brazil and Austin, Texas. It plans to use new funding to continue product investment and to scale go-to-market operations. Total funding exceeds $65M following the latest round. Pipefy is a San Francisco-based operations excellence platform that helps teams deploy back-office processes without IT support. Led by founder and CEO Alessio Alionco, the company provides a cloud-based platform for departments including customer service, HR, finance, marketing and sales. The solution powers the operations of more than 8,000 companies across 146 countries, spanning small businesses to venture-backed startups and large enterprises. In March 2018 Pipefy raised $16M in a Series A to scale operations and expand its teams in both San Francisco and Brazil. The company intends to use the funds to grow its operations and hire across those locations. As part of the round, Dan Demmer of OpenView joined Pipefy’s Board of Directors.

  • Groww

    Participated · Series E · Oct 2021

    Founded in 2016, Groww began as a direct-to-consumer mutual fund distributor and has evolved into a full-stack wealth management platform offering stockbroking, digital lending, and allied financial services. It now holds the position of India’s largest stockbroker with 13 million active traders as of February, outpacing rivals Zerodha and Angel One. The company recently deepened its advisory capabilities by acquiring PayU-backed fintech Fisdom for roughly $150 million. Financially, Groww’s FY25 revenue rose 31 % year-over-year to Rs 4,056 crore while net profit more than tripled to Rs 1,819 crore, a sharp turnaround from the prior year’s one-time tax-driven net loss. Its valuation has more than doubled since 2021, reflecting strong investor confidence. In May, Groww confidentially filed draft papers with SEBI for an IPO targeting $700 million–$1 billion, underscoring its near-term expansion ambitions. Existing backers include Peak XV Partners, Tiger Global, Ribbit Capital, Iconiq Capital, and Singapore’s sovereign wealth fund GIC.

  • CRED

    Participated · Series E · Oct 2021

    CRED operates a member-only fintech platform that helps creditworthy Indians manage credit cards, make payments, monitor scores and access curated rewards, shopping, travel and premium experiences. The company reports 1.7 crore (17 million) monthly members, processes over 40% of credit card bill payments in India, and has grown lending-related managed AUM to ~₹24,000 crore for partner financial institutions. CRED disclosed approximately ₹3,200 crore in revenue and said it is profitable, and it holds a full stack of licences. Management describes the business as having created a new category since its 2018 founding and is positioning for institutional strengthening and an eventual public listing. Recent leadership changes include founder Kunal Shah stepping back from the CEO role to join Meta’s global leadership team and Miten Sampat being named interim CEO.

  • Primer

    Participated · Series C · Jun 2021

    Primer builds NLP transformer-based software for intelligence gathering and analysis, serving government and commercial customers including the U.S. Air Force, Army, USSOCOM, and Fortune 500 companies. Its Primer Command product is a real-time threat-detection platform that ingests more than 60,000 news and social media sources in 100 languages and produces AI-generated situation reports (the feature is described as in beta). In April the company launched Primer Delta, a platform that sorts and analyzes millions of documents, extracting entities, locations, topics, and generating summaries; a lighter version is available on the AWS Marketplace for 100–1,000 files. Primer says its software can be deployed on local machines or in the cloud. The company announced a new CEO, Sean Moriarty, and said the recent funding will help it deliver products "more, faster." Primer is described in the article as an eight-year-old startup focused on both commercial and government applications of AI. Primer provides an industrial-grade NLP platform that enables organizations to create structure and pull insights from vast amounts of data to support fast decision-making. The company recently commercially released Primer Automate, a no-code solution allowing users to build and train NLP models on their own data, and offers Primer Analyze, a scalable self-curating knowledge base that can analyze billions of documents in seconds. Its NLP technology reads and writes in English, Russian, Chinese and Arabic and is deployed by large government agencies, financial institutions, and Fortune 50 companies. Primer announced integrations to make its platform available natively within Microsoft Azure and a partnership with Palantir to deploy operational AI to U.S. government missions. The company intends to use the new funding to expand operations, ramp recruiting in the U.S. and globally, and broaden its business reach. It plans initial new offices in London and Singapore and further expansion across Europe and Asia. Primer builds machines that can read and write, automating the analysis of very large datasets via a core set of modular computational engines. Its engines process diverse document types across multiple languages to extract information, identify key insights, perform analysis at scale, and generate output as human-readable text and graphics. The company has a team of 60 and its technology is deployed by large government agencies, financial institutions, and Fortune 50 companies. Primer has built products on top of its modular architecture, allowing for continuous development on its analytic pipeline. The company intends to use new funding to expand its team, broaden language capabilities, enter new verticals, and grow its presence in Washington, D.C. and New York. The company is led by CEO and founder Sean Gourley. Primer develops machine-learning software that ingests large volumes of unstructured data and summarizes and contextualizes information for governments, corporations and financial institutions. Its platform uses a mixture of supervised and unsupervised models to extract insights and organize web coverage into key themes. The product is positioned to augment low-level analyst work—particularly in the intelligence community and at large banks—by semiautonomously monitoring information and speeding research gathering and presentation. Primer has also adapted the platform as Primer Science to monitor academic paper releases, identifying key papers on ArXiv and contextualizing them with social media and news. The company hopes to eventually support prediction-making by identifying statistical correlations between events, which it says will require strong human–technology collaboration. Financially, Primer has collected $14.7 million across Seed and Series A investment rounds, has a team of 36 employees, and has closed initial customers including In-Q-Tel, Walmart and Singapore’s sovereign wealth fund. The team has spent two and a half years on R&D under founder and CEO Sean Gourley.

  • Managed by Q

    Participated · Series A · Jun 2015

    Managed by Q launched in 2013 as an all-encompassing office management platform providing IT support, supply inventory management, cleaning and equipment repair. The company later added a marketplace that lets office managers choose vendors for various needs and has seen the marketplace business doubling since it launched. Managed by Q reports its top five vendor partners have done more than $1 million in business on the platform, and more than 30 partners earned over $100,000 in 2018. The startup has also expanded via acquisitions (Hivy and NVS) and brokered a partnership with Staples to provide office supplies. For 2019 the company said it will focus on tools and services, aiming to build collaboration tools for workplace teams—features include employee requests, work orders, task management, inventory management and budgeting. According to Crunchbase the company has raised a total of $128.25 million to date. Managed by Q is a New York City–based on-demand office services startup that began as an “Uber for janitors” and has expanded into a management hub for offices. Its core product is a marketplace for office management services offering self-service cleaning, plumbing, electrical repair, IT, security, and administrative services via monthly subscriptions or on-demand bookings. The platform includes instant-quote technology for frequently requested services and the company plans to use service and facility data to make automatic recommendations based on square footage, number of employees, budgets, and past orders. Managed by Q employs 1,000 service professionals as employees (not contractors) and serves 2,000 clients across five cities: New York, Chicago, Los Angeles, San Francisco, and Oakland. The marketplace is presented as the company's next step to scale beyond account-manager–led delivery. Financially, the company has raised $72.4 million in total funding from investors including RRE Ventures and GV and recently added $3.3 million to its Series C, bringing that round to $33.5 million in commitments. Managed By Q provides an office-management marketplace and app that lets office administrators schedule and manage cleanings, supplies, deliveries, IT, and handyman work from the web. The company differentiates itself by employing full-time W2 workers and in March created an equity program for field and office operators. Recent SEC filings show Managed By Q raised $30 million in a Series C, and a company source said the funding will be used to expand the marketplace and the technology platform. MbQ has struck an exclusive partnership with Staples: Staples will be the exclusive provider of office essentials to MbQ customers and MbQ will be the exclusive office-management service for Staples clients. The company is operating in New York, Los Angeles, Chicago, and San Francisco/Oakland. No revenue or user metrics were disclosed in the article. Managed By Q is a digital office administrator that handles office chores—from supplies and cleaning to IT support and installations—using its own W2-employed Operators and a wall-mounted iPad app provided to customers. The company supplies new customers with an iPad pre-loaded with Q’s software so anyone in the office can place orders through the tablet. Q’s Operators are W2 employees who perform regularly scheduled cleanings, IT support, and installations such as projector systems. Managed By Q launched in New York and has expanded to San Francisco, Los Angeles, and Chicago. The company recently launched an employee stock program granting all employees five percent of the company’s equity. Managed By Q faces competition from similar services, such as Eden, which also follow the W2 model. Following this round the company has raised a total of $42.43 million in capital. Managed By Q operates a software-driven office services platform accessed via a free wall-mounted iPad to order cleaning, restocking, maintenance, and technical support. The company pairs offices with MBQ operators — who are employed on a W2 basis and receive benefits including a 401(k) plan and health coverage — and monitors operator activity to ensure tasks meet specifications. MBQ offers both on-demand and scheduled options, provides FaceTime-based customer support, and uses usage patterns to predict client needs. The startup launched in November 2014 and is based in New York; it also operates in Chicago and has begun a San Francisco beta with clients such as Shyp, Everlane, AngelList and Quirky and over 200 offices on a waitlist. The company reports hundreds of clients in New York and Chicago but did not disclose precise traction figures. Financially, Managed By Q has raised a total of $17.4 million to date, including the newly closed Series A.

Team