Participated · Seed · Aug 2022

marta operates a fully digital care marketplace that matches families seeking round‑the‑clock in‑home care with self‑employed caregiving professionals via web and mobile apps. The company emphasizes transparency, legality and better pay for caregivers and has invested in usability and a matching algorithm that can produce matches in under an hour at peak times. Since going live in 2021 the team has expanded to more than 75 employees and enabled over 2,000 placements, while partnering with over 100 care‑service and product providers. The platform is active in Germany, Poland, Romania and Lithuania and plans to use new capital to develop its core product, build additional services for families, and expand into a second market. Marketing plans include broad campaigns across digital channels plus TV, poster, print and radio to build brand awareness. SwissHealth Ventures and RTL Ventures will also support geographic growth (Swiss market) and media reach (Ad Alliance media), respectively. Marta operates an AI-driven marketplace that matches caregivers with families for live-in elderly care, aiming to replace multilayered intermediary processes. The platform addresses failures in traditional placement—four out of five placements fail and arrangements often involve up to six intermediaries. Founders Philipp Buhr and Jan Hoffmann launched Marta in 2020 after experiencing difficulties finding carers for relatives. The startup says its algorithm increases transparency and improves person-to-person matching for better placement success. Marta has raised a €6.6 million seed round and plans to scale across European markets including Germany, Poland, Romania and Lithuania. The company targets a sizable opportunity, citing an €18 billion market in the DACH region and noting Germany has over 4 million people seeking at-home care but only about 280,000 caregivers.