Led · Equity · Nov 2021

CREA is an omnichannel brand partner and digital commerce enabler focused on the Southeast Asian market, operating on channels such as Facebook, Instagram, Line, TikTok, Lazada, Shopee and individual brand stores. Founded and powered by Lazada co-founders Aimone Ripa di Meana and Alessandro Piscini, CREA combines a proprietary technology platform called CUSP with local logistics infrastructure and services including inventory optimization, consumer-data insights and social engagement. The company offers end-to-end services to simplify cross-border digital expansion for global brands, supporting go-to-market operations and channel management. CREA serves a portfolio of more than 70 lifestyle brands, including Lancôme, Kiehl’s, The Body Shop and Clarins, and its portfolio grew over 400% in the last year. Management cites rapid top-line expansion tied to the market opportunity, with revenue expected to triple in 2022 and grow by 500% by 2023. CREA positions itself as a cost-efficient, full-service solution for brands targeting the region’s fast-growing digital beauty and personal-care consumers.