Participated · Equity · May 2017

Market Logic develops and commercializes enterprise SaaS marketing information systems designed to deliver the right information at the right time for marketing and innovation decisions. Its platforms are deployed by global brands across consumer packaged goods, retail, healthcare and financial services, including Unilever, Coca-Cola, Newell Brands, Colgate, Heineken and American Express. The company emphasizes AI-powered and cognitive computing capabilities intended to make insights accessible and engaging for marketers. Management says rapid adoption by leading brands validates demand for systematic use of market and consumer knowledge. Market Logic has offices in Berlin, Germany and Chicago, Illinois. The company recently secured new investment to accelerate growth and advance its product roadmap.