The Venture Codex Logo

The Venture Codex

Tercera

Chicago, IL, United States

Overview

Tercera is an investment and advisory firm that helps founders driving the Third Wave of cloud computing to scale faster and be more. We provide the capital, counsel and connections they need to capture an outsized share of their market.

Total investments
6
Lead investments
5
Investments · 12mo
1
Active investors
5

Sector focus

  • Advice
  • Cloud Computing
  • Financial Services
  • Venture Capital
Visit website

Investment portfolio

  • Auctor

    Participated · Series A · Apr 2026

    Auctor builds a ‘system of action’ that records discovery-to-delivery interactions and automatically generates execution-ready artifacts such as statements of work, resource plans, process flows, user stories, business requirements documents, and architecture diagrams. Each artifact remains linked to its source conversation, stakeholder, or document to preserve traceability and prevent documentation drift when requirements change. The platform integrates with tools like Jira, Notion, Salesforce, and Confluence and captures knowledge from past projects to enable reuse of expertise when teams change. Founded in 2025 through Y Combinator’s X25 batch and based in New York, Auctor raised a $20 million Series A led by Sequoia Capital with participation from M12, HubSpot Ventures, Workday Ventures, OneStream, and Tercera. The company plans to expand the platform across the full implementation lifecycle—delivery, testing, and go-live—and scale sales across major enterprise software ecosystems.

  • Black Diamond Advisory

    Led · Equity · Sep 2022

    Black Diamond Advisory is a Golden, Colorado–based global advisory firm that specializes in implementing and advising on OneStream Software. Led by co‑founder and CEO Randy Werder, the company is a Diamond‑level OneStream partner with employees across the U.S., Canada, Europe and Australia. Its team has completed more than 100 OneStream projects, delivering large‑scale transformations for enterprise customers across key industries. The company received a $25M minority investment from Tercera. Black Diamond plans to use the funds to expand its industry, functional, and technical teams, broaden advisory services for the Office of the CFO, and extend its global reach. It also intends to continue developing innovative solutions to enhance the OneStream platform and marketplace.

  • MyPlanet

    Led · Equity · Aug 2022

    Myplanet is a Toronto-based composable commerce company that builds customer data and retail data platforms. Led by CEO Jason Cottrell, the certified B Corp has nearly 200 experts and has completed more than 100 commerce projects for clients including New Balance, UNTUCKit and Google. The firm partners with MACH leaders such as commercetools, Elastic Path, Contentful, Contentstack, Fluent and NewStore. Myplanet raised $11M in funding in a round led by Tercera, and Tercera partners Bill Petty and Michelle Swan will join Myplanet’s board of directors. The company intends to use the funds to extend its position in North America by deepening its MACH Alliance partnerships and to double the size of its global talent base.

  • Hakkoda

    Led · Equity · Nov 2021

    Hakkoda is a New York City–based data engineering consultancy that specializes in Snowflake implementations and cloud data work. The company operates a subscription model providing on-demand access to data engineers, architects, machine learning, and application development experts. Leadership is led by CEO Erik Duffield. Hakkoda plans to use new capital to deepen its data and AI capabilities into marketing technology (MarTech) and logistics and to further its leadership in healthcare and financial services. The company is also expanding internationally, building a services delivery center and hiring for the UK, Ireland, and Portugal. No revenue or user metrics were disclosed in the article. Hakkoda is a Boulder, CO- and Costa Rica-based cloud data engineering consultancy that specializes in Snowflake. It delivers subscription-based, on-demand teams of data engineers, architects, machine learning and application development experts for data migration, architecture, analytics, engineering, ML, governance and application development. The company offers a Snowflake Concierge service for onboarding, governance, enablement and training to accelerate time to value and drive long-term customer success. Through partnerships with Alation, DataRobot, Fivetran and Unqork, Hakkoda can help customers build no-code enterprise applications that put data to work. The company plans to expand its presence in North America and Costa Rica, grow its data engineering team across Latin America, and build vertical-specific solutions on the Snowflake platform. Hakkoda is building a flagship delivery center and customer innovation center in San José, Costa Rica, expects to hire 300 employees there, and is partnering with the Costa Rican government and organizations such as Rocket Girls to recruit and train talent. Led by CEO Erik Duffield, Hakkoda raised $5.6M in funding to support these initiatives.

  • Terazo

    Led · Equity · May 2021

    Terazo supplies engineering talent and API-management expertise to help clients integrate and automate internal systems and build cloud-native applications. The company operates as both an outsourced development partner and in a blended-team model alongside internal engineering organizations. Terazo serves a range of clients from stealth startups to large publicly traded companies and disclosed that real estate platform PrimeStreet is a customer. The firm emphasizes repeatable REST API integration patterns and reusable assets to accelerate deployments on platforms like Twilio. Terazo is positioned to capitalize on what investors call the "third wave of cloud" as cloud spending grows. The company recently raised new capital to support its growth in the API economy.

Team