• Home Made

  Led · Seed · Feb 2018

  Home Made, founded in 2016 by Asaf Navot and Nick Binnington, operates a proprietary online platform that lets landlords manage properties from marketing to move-in. The company positions itself as a premium online lettings agent offering accompanied viewings, extended hours (until 10 pm, weekends and bank holidays) and a low online fee starting at £948 + VAT. Its platform gives landlords control over marketing content (photos, descriptions, pricing) and visibility into tenancy progression. Home Made has begun international expansion with an office in Athens to develop lead generation, tech support and customer service functions. It recently launched Sentinel, a tool to detect illegal subletting on short-let sites such as Airbnb. The company plans to use new funding to expand its offering, further develop its technology, and grow its customer base in London and beyond while hiring 20–25 sales and marketing staff. Home Made operates an online estate agency focused exclusively on London lettings for properties in the £500,000-plus range, offering a premium service similar to high-end traditional agents. It combines a proprietary online platform that lets landlords manage listings from marketing to move-in with dedicated account managers and accompanied property viewings, extended hours, weekends and bank-holiday availability. The startup emphasizes data analytics and technology to drive efficiencies, and has built a bespoke CRM plus planning and route-optimisation tools for operations. Fees start at a low online price of £948 + VAT while delivering higher-touch services. Founders Asaf Navot and Nick Binnington launched the company in 2016 and position it against both upmarket competitors and lower-cost online providers. Home Made says it has rented over 1,000 properties and is on track to make £1 million in revenues in 2018.

No current team members are available.