Led · Seed · Jan 2023

thirteen lune operates an e-commerce marketplace focused on beauty brands created by BIPOC founders and has expanded into private-label products with its Relevant: Your Skin Seen brand. The company reported more than 2000% sales growth year-over-year in 2022 and now carries 160+ brands, roughly 90% of which are BIPOC-founded. Its strategy emphasizes an omnichannel approach combining online retail, brick-and-mortar partnerships, and experiential retail. Thirteen lune has expanded in-store through a JCPenney Beauty partnership and plans to roll into 600 JCPenney locations in 2023 as well as open a flagship store in Los Angeles. Management expects the business to reach profitability in 2023 and will use new capital to grow Relevant and further its omnichannel expansion. The company was launched in 2020 by Nyakio Grieco and Patrick Herning and has received industry recognition for its retail concept. thirteen lune is an inclusive direct-to-consumer beauty e-commerce platform that curates brands founded predominantly by BIPOC entrepreneurs. Launched in 2020 with 13 brands, the platform now carries 100 brands—90% founded by BIPOC and 10% ally brands. The company reports 100% revenue growth in the past six months from online sales and has begun a JCPenney shop-in-shop rollout (10 stores open, 600 stores planned by 2023). The business offers a private-label line and supports roughly 100 beauty brands focused on Black beauty and allied products. Proceeds from the recent funding will be used to accelerate private-label production, improve supply-chain operations, and build a more robust executive team. Founders mentioned in the article include Nyakio Grieco and Patrick Herning.