Led · Equity · Apr 2026

Founded in 2023 by chef Thomas Straker and Toby Hopkinson, All Things began as a viral social series and consumer brand and has expanded beyond butter into cottage cheese and other dairy formats. The brand's social content has amassed over 1 billion views and more than 5 million followers, helping it connect with a younger, food-loving audience; over 50% of its cottage cheese buyers are under 45. Commercially, All Things has distribution in over 2,500 stores including Sainsbury’s, Waitrose, Morrisons, Ocado, Co-op and others, sold 250 tonnes of butter in the past year, and its cottage cheese range became a market leader within three months. The company has launched in the Middle East and plans a national US retailer launch in September, with an upcoming listing at Tesco and further global expansion planned. All Things is broadening its product portfolio supported by a new product development pipeline and intends to use the recent funding to strengthen supply-chain partnerships and begin vertical integration to scale production.