The Players Co.
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Financial services for athletes focused on wealth building and security.
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- Nickelytics
Led · Seed · Jun 2024
Nickelytics is a six-year-old Tampa, Florida company that provides out-of-home (OOH) and digital advertising solutions focused on mobility channels. The company offers ad placements such as car wraps, sidewalk delivery robots and other OOH products, and contracts directly with drivers for ride-share vehicle wraps. Its offering includes a SaaS analytics platform that measures ad performance and return on investment for brands and agencies. Nickelytics partners with mobility brands to create new revenue streams and deliver ad creatives. CEO and co-founder Judah Longgrear said the new investment is a pivotal moment that will help the company scale and better serve customers. The company was acquired last August by Texas-based venture group T72 Club Inc.