The Venture Codex

Participated · Series B · Mar 2020

Loyalty Prime offers an AI-assisted SaaS platform that automates the setup and operation of omnichannel enterprise loyalty programs, with GDPR-compliance where required. The platform targets enterprise customers across industries and supports automated loyalty operations. Founded in 2014, the company has served dozens of blue‑chip clients. Leadership includes founder and CEO Christoph Straub and CTO Jan Riedel. The company intends to use the new funding to further develop its enterprise SaaS platform. Loyalty Prime offers a cloud-based SaaS platform that enables medium to large enterprises to design, deploy and manage loyalty programs of any type and complexity. The company was founded in 2014 by customer loyalty and IT experts Christoph Straub and Kunal Mohiuddin. It has an 80-strong international team based in Munich, London, Atlanta and New Delhi and has served numerous blue-chip clients across retail & e-commerce, travel & hotel, automotive, TV & entertainment and consumer goods. Loyalty Prime raised a seven-figure funding round and intends to use the funds to expand its international business reach, especially in the USA, and to accelerate product innovation and development. The round was backed by Bayerische Beteiligungsgesellschaft, existing investors Senovo and UVC Partners, and business angel Alexander Bruehl. Loyalty Prime offers a cloud-based SaaS platform that enables businesses to run and manage customer loyalty programs. The company serves small, medium and enterprise clients, including Fraport AG, TRW ZF and Preferred Hotels & Resorts. Co-founded in 2014 by Christoph Straub and Kunal Mohiuddin, Loyalty Prime operates an international team of about 60 employees across Munich (head office), London and a delivery centre in New Delhi. The platform is delivered from its cloud solution and targets enterprise and mid-market loyalty needs. The company plans to use new funding to grow its business across Europe, North America and Asia.