Participated · Equity · Oct 2024

GIFTD is a clothing gifting app that turns unsold brand stock into exclusive marketing giveaways and lets users give away secondhand items within its community. Brands upload unsold inventory to GIFTD and share campaigns with target audiences via secondary marketing channels such as Instagram influencers and newsletters. The platform leverages its growing fanbase for audience acquisition and positions giveaways as a low-cost customer-acquisition tool. Its first brand clients include Fabletics and Iriedaily, and the company reports campaign engagement up to 10x higher than comparable efforts. GIFTD has raised €535,000 in angel funding to support growth. The app is available on iOS and Android, is being developed in Berlin, and launched across Germany in the second half of 2024. The round arrives amid new EU legislation banning destruction of unsold consumer goods, increasing demand for circular distribution solutions like GIFTD.