Participated · Seed · Feb 2022

Kushae offers a suite of all-natural, plant-based feminine care products formulated to address everyday issues like itching, yeast infections, odor, and chafing. The brand was founded in 2018 by board-certified OB/GYN Dr. Barbara McLaren and entrepreneur Kimba Williams; McLaren is a breast cancer survivor whose experiences informed the product approach. Kushae positions itself as the only natural feminine wellness brand created by a physician and emphasizes formulations free from chemical, synthetic, and artificial ingredients. Its products are sold on Kushae.com, Amazon, and in Whole Foods (a partnership launched in summer 2020). Financially, the company announced $1.25M in seed funding and the founders say they plan to launch new products and grow the team. The founders are among the first 100 Black female founders to raise over $1MM in capital.