Fund Details
TIW Private Equity
Overview
SME-focused, sector-agnostic buyout private equity fund.
Founded
2011
Deals · 12mo
0
Links
Stage focus
—
Geographic focus
India
Sector focus
Venture Capital
Investment portfolio
- Scentials
Led · Equity · Feb 2021
Scentials designs, develops, manufactures and distributes personal care and wellness products through multiple celebrity-backed brands. Its product categories include deodorants, fragrances and skincare. Founded in 2017 and based in Mumbai, the company is co‑founded by Mahesh Bhupathi and Jinesh Mehta. This is Scentials' second fundraise after prior financing from Unilever Ventures. The company plans to use the new capital to expand product offerings, strengthen its distribution network across the country and enter new categories to accelerate growth.