Participated · Series A · Jul 2018

Naadam is a sustainable luxury cashmere brand that sources fibers directly from herders and partners with top spinning mills to produce premium yarns and garments. The company emphasizes supply-chain sustainability and non-profit work while cutting out middlemen to offer fair pricing. Naadam sells direct-to-consumer and has used e-commerce to target millennial consumers. The brand reports continued triple-digit year-over-year growth and positions itself on quality and value. Future plans include strategic investment in marketing, advertising, and brand communication and a focus on physical retail with permanent brick-and-mortar locations opening beginning Fall 2018.