The Venture Codex

Participated · Series A · Jan 2022

Founded in 2019, Amplify Life Insurance builds and distributes digital life-insurance products tailored to modern consumers and fintech partners. Its newest product, Prosper IUL, is an instant-issue indexed universal life policy created from insights drawn from tens of millions of digital interactions and thousands of customer experiences. The company positions itself as a tech-forward life insurer that delivers rapid underwriting decisions and a fully online purchase experience. Amplify currently employs about 90 people, reflecting a 10% decline in headcount over the past year, per LinkedIn data. Management reports that total funding raised now exceeds $51 million, supporting continued product development and distribution expansion. With Prosper IUL, Amplify seeks to deepen partnerships with fintech platforms and capture a larger share of the digitally native consumer segment.