• Yotpo

  Participated · Seed · Oct 2012

  Yotpo is an eCommerce marketing platform that provides integrated solutions for Loyalty & Referrals, SMS Marketing, Reviews, and Visual UGC to help merchants deepen customer relationships. The company serves thousands of brands and lists mutual customers including Steve Madden, Princess Polly, and Brooklinen. Yotpo integrates with major commerce and marketing tools and is available on platforms such as Shopify, Salesforce Commerce Cloud, Adobe Commerce, and BigCommerce. The company recently added SMS marketing to its product suite and aims to develop first-to-market technologies to improve one-to-one merchant-customer relationships. Yotpo is a three-time Forbes Cloud 100 company with teams across the United States, United Kingdom, Israel, Bulgaria, and Australia. The platform plans further product development and tighter integrations with partners to create more seamless shopping experiences across touchpoints. Yotpo, founded in 2011 and headquartered in New York City, offers an integrated e-commerce marketing platform. Its platform comprises four main products — Yotpo SMS Marketing, Yotpo Loyalty & Referrals, Yotpo Reviews and Yotpo Visual UGC — which integrate with each other and with e-commerce platforms like Shopify, Salesforce Commerce Cloud, Magento and BigCommerce. The company reports 30,000 paying customers, including brands such as Patagonia, Steve Madden and direct-to-consumer businesses like Princess Polly. Yotpo has exceeded $100 million in annual recurring revenue; its SMS marketing product grew revenue 170% last year while its loyalty product nearly doubled revenue. The company acquired SMSBump in early 2020 and is approximately 70% of the way toward full integration. Yotpo plans to continue investing in product and marketing, pursue strategic acquisitions, and launch new products around customer communication and measuring customer lifetime value. Yotpo builds an e-commerce‑focused marketing cloud offering reviews and ratings, loyalty and referral programs, SMS and visual marketing, and integrations with customer‑care platforms. The company began as a Shopify App Store app and has expanded to integrate with platforms such as Salesforce, Adobe and BigCommerce. Yotpo operates a freemium model with roughly 9,000 paying customers and about 280,000 users on its free tier. Customer count grew 250% in the last year, and the company reported 170% year‑on‑year ARR growth and lower churn amid a recent surge of signups. Leadership cites a target of $100 million ARR next year. Yotpo has pursued product expansion both in‑house and via acquisitions (most recently SMSBump) and plans to use funding to grow its product suite, customer acquisition, integrations and acquisition activity. Yotpo builds a platform that helps businesses solicit and amplify user-generated content — reviews, Q&As, photos and videos — for marketing and customer feedback. It uses AI and a data-driven approach, claiming the highest order-to-review conversion rates and leveraging billions of behavioral data points to time and personalize content requests. Yotpo's algorithms adapt email and submission formats by identifying device and email client, and the company applies sentiment analysis and natural language processing to classify reviews by star rating and text. Founded in 2011 and headquartered in Tel Aviv, the company has raised $101 million to date. Yotpo says it will use the funding to build out an enterprise-grade platform and continue global expansion. Planned growth includes opening a second U.S. office in Salt Lake and adding 150 employees to bring headcount to over 400. Yotpo is a New York City–based content marketing platform that helps businesses transform user-generated content into a customer content marketing engine to drive qualified traffic back to their sites. Led by CEO Tomer Tagrin, the company closed a $22M funding round in 2016. The round was intended to fund product development — adding features, integrations and more forms of UGC — and to support global expansion. Yotpo planned multiple offices outside the U.S. and Israel and to grow its headcount by 250 people. Management also signaled the option to explore strategic acquisitions. The company has raised $50M in total funding to date and announced the hire of Jeff DiBartolo as Vice President, formerly of Salesforce Marketing Cloud.

No current team members are available.