True Collective
Aarhus, Midtjylland, Denmark, Europe
Overview
True Collective is a Nordic early-stage VC focused on AI-first B2B software for e-commerce — the systems that keep revenue flowing, products moving and operations stable. Built by operators who’ve scaled and sold companies themselves, we partner closely with founders on GTM, product & AI roadmap, and fundraising. Backed by Denmark’s strongest e-commerce leaders, we help teams validate, test and commercialise faster, and build defensible companies that matter.
- Total investments
- 2
- Lead investments
- 2
- Investments · 12mo
- 2
- Active investors
- 3
Sector focus
- Artificial Intelligence (AI)
- E-Commerce Platforms
- Enterprise Software
- FinTech
- Retail Technology
Investment portfolio
- Serpier
Led · Equity · Jun 2026
Serpier develops an AI-powered marketing platform that helps online retailers improve visibility across traditional search engines and AI chatbots such as ChatGPT and Gemini. Its first autonomous agent, Navi, identifies opportunities to improve a customer's online presence, creates content and publishes it end to end. The company plans to extend Navi's capabilities to build landing pages, run marketing campaigns and automate additional marketing workflows, and to evolve the platform into an AI-powered marketing workspace. Serpier was founded in Aarhus in 2024 by Steffen Sørensen, Simon Holm, Søren Fuhr and Thomas Grástein. The company reported more than €2.5 million in revenue in its first financial year and reached profitability. The recent €1.4 million funding from True Collective and the Export and Investment Fund of Denmark will support product development and expansion of its autonomous marketing capabilities.
- Franklin
Led · Seed · Jun 2026
Franklin offers a payment card and financial management platform tailored to e-commerce merchants, including payment cards optimized for high-volume ad spend and AI-driven receipt matching for automated bookkeeping and reconciliation. The product already supports automated bookkeeping for over 250 Danish companies and the company has begun expanding into the Dutch market. Founded in 2024 and led by CEO and co-founder Nikolaj Bomann Mertz, Franklin combines payments and accounting automation targeted at online merchants. The company plans to use new capital to deepen its AI capabilities and build agentic finance tools. It also intends to grow its engineering and commercial teams to support market expansion. Franklin recently raised €1.6M in a seed round led by True Collective with participation from prominent angel investors.