Led · Seed · Jun 2018

Founded in 2017 by Ben Allen, Jens Arne Hartwig and Tobias Taupitz, Laka has built a pan-European platform that replaces fixed-premium models with a collective approach in which riders pay only the actual cost of claims each month, capped at a percentage of their equipment’s value. Its technology stack handles advanced claims processing, recovery and replacement services, and supports embedded insurance partnerships with brands such as Decathlon, Brompton and Gazelle. Starting as a niche cycling insurer, the company now targets the broader micromobility market, aligning with Europe’s push toward sustainable transport. Laka differentiates itself from traditional insurers like Aviva, Allianz and AXA, as well as specialists such as Bikmo and Sundays, through its transparency-driven pricing model. Future growth will be driven by European expansion and a disciplined M&A strategy; in the past two years it acquired Luko’s e-scooter insurance assets, CoverCloud’s bike insurance renewal rights and French broker Cylantro. The company aims to consolidate a fragmented sector that is projected to reach £140 billion in value by 2030. No revenue or user figures were disclosed in the article.