Undercurrent
270 Lafayette Street Suite 1310, New York, NY, 10012, United States
Overview
Undercurrent is a think tank based in NYC that provides digitally-focused strategic planning, ideation, measurement, training, and advisement to global brands ready to engage a new generation of human beings that were born digital. We develop strategies for deeper and more lasting relationships in the digital space, explore new measurement models for these emerging environments, and imagine the future of digital and mobile communication.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 0
Sector focus
- Advertising
- Career Planning
- Management Consulting
- Social Media
Investment portfolio
- Grand St.
Participated · Seed · Apr 2013
Grand St operates an online marketplace that spotlights creative and small-batch consumer gadgets from independent makers. The site chooses a different product to highlight each day and supports listings with photography and editorial content. It reaches customers via its website, an email newsletter, and social channels like Facebook and Twitter. Grand St handles shipping and fulfillment for showcased inventory and offers a 30-day full-refund return policy. The company is in closed beta, sending invites to interested buyers, and plans to open to the public soon. Financially, it has raised a $1.3 million seed round led by First Round Capital.
Team
No current team members are available.