Up Group
12th Floor, Millbank Tower, 21-24 Millbank, London, England, SW1P 4QP, United Kingdom
Overview
The Up Group is a digital executive search and networking firm that specializes in building leadership teams. They offer human resource management services. The company provides online recruitment, professional placement, career consulting, and job listing services. Its additional offers are professional relationship building, market intelligence, and online blog posting services. The Up Group was founded by Clare Johnston and is headquartered in London, United Kingdom.
- Total investments
- 1
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 0
Sector focus
- Consulting
- Mobile
- Recruiting
- Staffing Agency
Investment portfolio
- Ifeelgoods
Led · Equity · Jun 2016
Ifeelgoods provides a digital promotion platform that allows brands to create, launch and monitor rewards promotions and programs, integrating shopper marketing, loyalty, employee benefits and engagement functionalities. The platform is used by 100+ global brands, including McDonald’s, L’Oréal, Samsung and Coca‑Cola, across more than 30 countries. It connects to 100+ integrated apps such as Mailchimp, Salesforce, SurveyMonkey, PayPal and Zendesk, and delivers gifts from a catalog of over 100,000 items (movies, songs, games, apps, subscriptions, gift cards). The company is led by CEO Michael Amar and VP Europe Dimitri Ducourtieux. Financially, Ifeelgoods completed a $6M funding round that includes a strategic distribution-and-investment component with UP Group aimed at expanding in employee benefits and rewards. The UP Group arrangement combines capital and market access through an exclusive French employee benefits distribution agreement. Ifeelgoods operates a platform that enables retailers to provide Facebook Credits and other digital goods as marketing incentives in online stores. The company positions digital credits for virtual goods as alternatives to discounts, coupon codes, or gifts to make online promotions more effective and less expensive for sellers. Since launching in September 2010, Ifeelgoods has signed more than 20 customers, including 1-800-Flowers.com, Ice.com, Shopping.com and La Redoute. Reported use cases include incentives for purchases, online advertising, Facebook fan acquisition, email signups and Twitter marketing. The startup is described as French/American and was founded by Michael Amar, Scott Silverman and alumni from Google and PayPal. Ifeelgoods said it will use new capital to expand its digital goods incentives solutions to better serve existing customers and reach new vertical and international markets.
Team
No current team members are available.