Led · Series A · Sep 2019

Smarter Sorting builds a Product Intelligence Platform that helps companies make, market and move consumer products better. Its proprietary technology can classify 2 million consumer products across 3,500+ data points and 150 million chemical compounds to generate product insights and compliance guidance. Customers include major retailers such as Costco, Albertson’s and Wegmans, and the company serves both retailers and the brands they sell. Customers use the platform to remain compliant, avoid fines, reduce environmental impact, divert goods into more environmentally friendly waste streams, and maximize donations to food banks. Led by CEO Jacqueline Claudia and based in Boulder, Colo., Austin, Texas and Los Angeles, Smarter Sorting plans to use recent capital to further build out its team, digital products and data platform. Financially, the company extended a recent $25M round with an additional $7M investment from Regeneration.VC. Smarter Sorting offers a Product Intelligence Platform that uses data science to give retailers and brands instant, accurate answers on how to make, market and move consumer products. The platform combines a complete set of physical attributes, chemical composition and classification rules, covering over 456 billion data points on millions of regulated consumer products. By instantly mapping product data to regulatory and handling data, Smarter Sorting helps customers reduce environmental impact, remain compliant and avoid fines. The company serves 24 national supermarkets, warehouse clubs and big‑box retail customers, including Costco, Wegmans and Albertsons Companies, and more than 1,600 consumer brands. Led by CEO Jacqueline Claudia, Smarter Sorting is based in Boulder, Colo., Austin, Texas and Los Angeles. The company raised $25M and intends to use the funds to accelerate its technology roadmap and scale business operations. Smarter Sorting builds a Universal Product Database that captures granular, chemical‑level product attributes and canonicalizes them across items. The company uses machine learning to "code" chemistry and regulations, recording full chemical components, environment‑dependent physical state, and effects on animals and the environment. Its platform consolidates regulatory classification, product data management, and supply‑chain communication, and exposes API integrations for manufacturers, transportation companies, and retailers. Smarter Sorting positions this data to enable regulatory classifications and to simplify how products are created, shipped, sold, and disposed of. The company intends to solidify its role as a leading retail waste management and compliance platform and to expand as a top solution for consumer product regulatory classification. Smarter Sorting recently raised $17 million in a Series A to support those growth and product goals. Smarter Sorting provides an intelligent compliance platform, the Compliance Cloud, that charts new paths for environmental regulatory compliance to support sustainability goals. Through its technology the company gives cities and retailers tools to identify all items in their regulated waste stream by reuse opportunity, effectively turning waste bound for incineration into products that can be reused. The Compliance Cloud is currently used by 17 municipalities across the U.S., including San Mateo and Marin counties, and by several of the country’s largest retailers. The company is led by CEO Chris Ripley and is based in Austin, Texas. Smarter Sorting announced an additional $4.3M in seed funding, bringing the total seed round to $9.3M. It plans to use the funds to continue expanding its development efforts and broaden its business reach. Smarter Sorting offers a technology platform that gives municipalities, retailers and waste management companies the ability to accurately identify, categorize and sort every class of chemical-containing product. Led by CEO Chris Ripley, the company creates new waste-to-value supply chains by enabling reuse solutions for household hazardous waste. Its platform is currently being used by 15 municipalities across the country and by Canada’s largest retailer, Canadian Tire. Smarter Sorting intends to use the funds to further invest in machine-learning-driven technology. The company raised $5M in seed funding to support product and market development. Backers on the round included RTP Ventures and others.