Led · Equity · Feb 2018

Birthday Girl World began as a Kickstarter to sell Birthday Girl merchandise and has evolved into a broader platform that mixes commerce with content and community. The site offers birthday-themed products alongside purposeful content and practices focused on self-care, purpose-finding, and mental-health support. The company donates a portion of proceeds to suicide prevention and mental-health causes and is pursuing partnerships to expand that reach. Starshell (LaNeah Menzies), the pop singer behind the song "Birthday Girl," positions the platform as a way to scale the social-impact message of her music. The site reported about 208,740 monthly visitors in January and more than 250 million impressions since launching three years ago. Capital raised has been used to hire executives and build additional content to supplement the commercial arm of the business.