The Venture Codex

Led · Seed · Mar 2023

Super Vegan produces vegan chocolates and related products, with a portfolio that includes 10 chocolate bar flavors, six Easter eggs, two panettones, four creams and a food-service line. Its products are available in 80 cities across all Brazilian states. Founded in 2018 in Santos, São Paulo by Juliana Salgado, the company emphasizes a playful, colorful digital presence and a base of 'brand lovers' who drive engagement. The brand highlights that its chocolates are made with sugar, are cruelty-free, and aim to broaden appeal with forthcoming gluten-free SKUs. Last year the company reported revenue of R$2.7 million and projects annual revenue of R$10 million by the end of 2024. Proceeds from the recent raise are planned to expand factory production and reinforce digital investment.