Very Group
Skyways House, Speke Road, Speke, Liverpool, Merseyside, L70 1AB, United Kingdom
Overview
The Very Group is an integrated digital retailer and financial services provider. The company's growing retail brand is Very.co.uk, supported by the Littlewoods.com and LittlewoodsIreland.ie brands. The Very Group sells more than 1,900 famous brands, including big-name labels and its own exclusive brands. It serves four million customers, delivering 49 million products every year. The Very Group was formerly known as Shop Direct.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 8
Sector focus
- E-Commerce
- Financial Services
- Retail
- Retail Technology
Investment portfolio
- Vibe
Participated · Series A · Mar 2024
Founded in 2022 and headquartered in New York City, Vibe.co offers an end-to-end advertising platform that combines proprietary artificial intelligence with direct access to premium streaming inventory and shopper profiles. The service lets performance marketers launch and optimize CTV campaigns while removing much of the cost and complexity historically associated with television advertising. More than 5,000 brands already use the platform, and customers can create spots through Vibe Studio, the company’s AI-powered video editor. Vibe.co’s roadmap focuses on adding generative and agentic AI capabilities for media buying and creative production, as well as expanding yield-management tools for publishers. The company also plans to deepen integrations with streaming partners and measurement providers as it scales across the United States. Following its recent Series B round, Vibe.co is valued at $410 million.