Viewpoint
400 3rd Ave SW 4301, Calgary, AB, T2P 4H2, Canada
Overview
Viewpoint Group is a family office, involved in the responsible stewardship of capital, transformational philanthropic initiatives, and research and thought leadership in advanced practices. Originally created out of the need to support the Van Wielingen family and their capital, Viewpoint has evolved into two primary areas: Viewpoint Investment Partners and Viewpoint Foundation.
- Total investments
- 1
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 0
Sector focus
- Family
- Professional Services
- Service Industry
Investment portfolio
- Spark Advisors
Led · Series B · Jan 2024
Spark Advisors partners with independent agents to deliver a concierge service for navigating retirement benefits. The firm handles agents’ marketing, sales support, back office, and compliance requirements and provides an omnichannel client engagement platform under the Spark Membership. Spark says the Spark Membership drives more engaged and retained clients as well as referral and cross-sell opportunities. According to the press release, Spark has partnered with 100+ leading agencies serving 3,400+ brokers. Founded in 2020 and based in New York, the company announced a $25 million Series B and a new lead investor relationship with Viewpoint. Management indicated it will leverage Viewpoint’s expertise in tech-enabled distribution to support growth of its partner network and product offering. Spark Advisors is a technology-enabled brokerage that combines a network of local expert agents and an agent platform to provide concierge-level retirement benefits navigation. The platform gives agents quoting & enrollment, marketing, client engagement, and compliance tools in one place and standardizes client health and benefits data to automate and personalize services such as automatic plan and drug cost comparisons and recommending supplemental benefits. Led by co-founder and CEO James Jiang, Spark is licensed in 18 states and contracted with all the major Medicare, life insurance, and supplemental health insurance carriers serving the retiree market. Since launch the company is serving over three thousand members as their trusted retirement advisor. The company intends to use the funds to recruit hundreds of new agents, expand its consumer roadmap into more health and personal finance support areas, and add to its suite of agent tools.
Team
No current team members are available.