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Virtuoso

777 Main Street, Suite 900, Fort Worth, TX, 76102, United States

Overview

Virtuoso is a network of travel agencies and advisors that specializes in luxury and experiential travel. It partners with over 1,800 of the world’s best companies such as hotels, cruise lines, tour operators, and more. Its advisors use their personal connections and firsthand expertise to craft bespoke trips for clients, including unique experiences, special values, complimentary perks, VIP treatment, and rare access.

Total investments
1
Lead investments
0
Investments · 12mo
0
Active investors
8

Sector focus

  • Tourism
  • Travel
  • Travel Agency
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Investment portfolio

  • SION

    Participated · Seed · Dec 2022

    SION is a SaaS platform that manages commission payments for travel advisors and agencies, providing a centralized online dashboard to enter, invoice, and track payments. Its platform automates payment status tracking, commission splits, supplier invoicing, and offers interactive real-time reporting to reduce administrative time and chase fewer unpaid commissions. Founded in 2019 and based in the New York City metro (Oceanport, N.J.), the company has more than 1,500 agents subscribed and manages approximately $2.2 billion in booking revenue. Since introducing its send-invoice feature, SION has been responsible for collecting over 85% of delinquent invoices—a key industry pain point where the article notes more than 40% of commissions contain discrepancies or go unpaid. With $3.2 million in new seed funding, SION plans to accelerate product development, add automated commission-chasing capabilities, ramp up integrations, and debut a payment processing system that enables real-time payouts. The company graduated from the Virtuoso Travel Incubator program and partners with industry players including Sabre, Amadeus and IATA, positioning it as a back-office tool to boost advisor efficiency and profitability.

Team

  • Matthew Upchurch

    CEO

    LinkedIn
  • Brad Bourland

    Chief Operating Officer

    LinkedIn
  • Travis McElfresh

    SVP, Digital and Consumer Products

    LinkedIn
  • Helen McCabe-Young

    Senior Vice President, Marketing

    LinkedIn