Participated · Series B · Jun 2023

Parabola provides a no-code, collaborative data tool that applies AI to automate workflows for nontechnical users, enabling them to standardize documents, extract invoice fields, categorize product lists and analyze Amazon keyword rankings. The platform ingests inputs like PDFs, text logs, images and emails to normalize, enrich and structure data for operational teams without heavy engineering support. Parabola positions itself as an operations-owned solution for fast-changing processes that are difficult for engineers to continuously code. The company says it serves just over 500 brands across e-commerce, retail, consumer packaged goods and shipping/logistics. Parabola currently has about 30 employees and plans to expand headcount to 60 by the end of the year. Management intends to use new capital for hiring and product R&D. Parabola provides a drag-and-drop canvas and a library of pre-built steps to automate repetitive data tasks in Excel and Google Sheets for nontechnical users. The company has added a Shopify connector as it focuses on serving e-commerce vendors experiencing increased online demand during the COVID-19 pandemic. Parabola has roughly 20 employees and is actively hiring to grow its team. Founder and CEO Alex Yaseen says the product brings programming-like automation to users who lack coding skills. The company plans to use the new funding to further refine product and design to make the platform easier and more approachable for less technical users. Usage on the platform has increased in recent months as retailers move online or expand their online operations. Parabola offers a drag-and-drop platform that lets teams pull live data from anywhere, transform it, and push the results into third-party tools, files, or trigger actions like emails or texts. The interface is designed to let non-technical staff automate processes, reducing burdens on engineering teams. Parabola's customers include enterprise SaaS, e-commerce, and retail companies. The company emphasizes workflow automation and integrations to streamline data-driven tasks. Management plans to use new funding to scale product development and expand sales efforts. Parabola is based in San Francisco, CA and was co-founded by CEO Alex Yaseen and Mike Lang.